MISSION:
- contribute to the briefing of new products’ initiatives, in cooperation with Product Planning & Institutional Relations;
- manage the current products’ life-cycle and positioning and the cross model initiatives;
- define the product’s commercial launch plan and contribute to the launches in the Business Centers;
- define the product’s communication strategy and the briefing for the initiatives.
JOB DESCRIPTION:
Main responsibilities:
- product lifecycle management
- development of the annual marketing plan
- performance analysis and trend identification
- mix management
- continuous monitoring competitors’ product actions, promotions and pricing
- sales planning and market share analysis
- set pricing to meet revenue and profitability goals
- manage specific market option packages and actions for different target groups
- perform product demos to customers
- act as a leader within the company
REQUIREMENTS:
- international background
- minimum 5 years of experience as an automotive Product Manager
- sales/field background (nice to have)
- knowledge of product strategy for current range and future models, price benchmarking and competitive analysis, volume estimations on current market development and mid-long range planning, market researches
- demonstrated success launching new products
- project management skills and proven ability to influence cross-functional teams without formal authority
- fluent in English
- available to travel