If you are a professional in the market, you are a product! Certainly, the comparison may not be flattering, but it is necessary to consider yourself as such in order to build a communication plan about yourself that enables you to reach your target audience.

Therefore, your personal branding is what is created by analyzing your professional and personal persona. From the analysis, you move on to diagnosing your strengths and creating a strategy that allows you to be competitive in your target market

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