The objective of the consultancy is to get the client talked about in a genuine, positive way in authoritative media in order to drastically increase the client's image on digital channels.

-analysis of business objectives and targets to be reached
-research and selection of the most authoritative newspapers, blogs and influencers (in terms of relevance to the topic, potential traffic/visibility, SEO Google authority, reputational strength of the selected media) in the sector that could talk about the client (company, person, products/services)
-engagement of authoritative media for guaranteed publication
-co-creation of content to be written and published
-publication of content optimised in terms of communication to be useful, spontaneous and fresh
-referral of acquired media traffic to the client's official channels (website and social)
-press review and monitoring of publications obtained
-creating appropriate channels to plan content sharing strategies

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