The latest economic crises, combined with a strong implementation of technologies on all fronts, have made the public and, above all, the average customer, very demanding and not very loyal with traditional and historical communication and marketing techniques.
The average customer is satisfied and believes they know their real needs, based on the conditioning of society, markets, social media and more generally environmental.
Taking these premises into consideration, it is necessary to evolve traditional corporate communication to perform at its best and make oneself visible to the eyes of increasingly inattentive customers.
The customer is bombarded daily by communication stimuli e
marketing of all kinds and struggles to identify business proposals if they are not Different, Unique, Useful and Easy to Use.
The goal of my proposal is to put the company in an advantageous position compared to its competitors on its reference market, so as to be immediately recognizable and traceable by the Potential Customer who is constantly looking for solutions to their needs and Perceived Needs.
Structuring a Business Model in line with one's own business and personal characteristics is the secret of the success of any business in a specific market.