What is company internationalization?

The globalization process that has been underway for several years on international markets is also an important challenge for SMEs that face the internationalization of their activities and the strengthening on foreign markets.

The internationalization of the company does not only imply a greater commercial presence on foreign markets, but a change of strategic vision, for which all the activities of the company (purchases, logistics, communication, human resources ...) are managed and planned with an approach no longer aimed at the 'domestic' market but attentive to the needs of development at an international level.

Advantages of internationalization

The internationalization of the company is a process that must be planned and managed by the company, possibly with the collaboration of specialized consultants, having clear the strategic objectives to be achieved.

These can be of different types, for example:
Internationalization of the company to attack new markets, with the advantage of diversifying the country risk and being present in areas characterized by greater economic growth, present and future
Production relocation or diversification, to reduce the cost of production and logistics and be closer to the outlet markets

Furthermore, the fact that the company's internationalization process increases its visibility, the value of its brands and ultimately its attractiveness for potential investors or industrial or financial partners should not be underestimated.


How to prepare to enter foreign markets?

Made in Italy enjoys an excellent reputation on foreign markets, in particular with regard to some sectors that symbolize the excellence of our country such as food, fashion and mechanics.

However, it would be a mistake to base one's strategy to enter foreign markets exclusively on the strength of the Made in Italy brand: in fact, we have examples of products that, despite being an excellence of Made in Italy, fail to establish themselves on international markets. A case in point is Italian wines, which, due to an incorrectly targeted policy and marketing, have been overtaken on the Chinese market by products from other countries with characteristics certainly not superior to ours.

It is therefore necessary for Italian companies to prepare their strategy for approaching foreign markets by planning and managing all potential critical success factors, including the most important:
The quality
Correct price positioning
The comunication
Distribution and commercial policies
Support from the country system

To do this, it is essential that companies prepare a specific Business Plan to enter foreign markets or internationalize production and correctly predict the timing of the return on investment.

It may be useful to rely on a consultant who, in addition to knowing the business reality, also has specific expertise in the foreign markets in which the company intends to invest.

Internationalization consultancy with training

Export way agency, thanks to the internal experiences and those of its Network on foreign markets, offers the internationalization consultancy service for companies in all phases of the complex internationalization process, among which they assume particular importance:

Market analysis, which highlights the size, the growth rate, the characteristics required of the product to be sold, the competition and the segmentation by price range;
Analysis of the main sales channels, of the main ways of doing business (online / offline), of the investments necessary for marketing and communication;
Search for potential partners: distributors, customers and suppliers with whom to establish a long-term relationship
Support in the follow-up and in the legal and fiscal aspects, to identify the methods, including corporate ones, for a possible direct presence on the market (branch, joint venture, acquisition of local companies ...) During the entire period of accompaniment to the internationalization of the company, we will also train your resource, so as to make you completely autonomous.

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