A useful tool to proceed with the design, used by all creative professionals such as designers, stylists, advertisers, fashion operators, photographers, to develop a concept, to communicate with other members of the design team, as a reference during the design process , to illustrate the style direction to be pursued, to visually explain a certain style, or the imaginary setting.
Each moodboard must express no more than 2 or 3 concepts, images used with consistency, image collage made with photoshop, choose a theme or a dominant color or shape or texture, and then decline it in its variations. The projects structured in this way are useful for strengthening the brand or for a renewal in style, bringing about a concrete improvement of the image.
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Eleonora Rovatti is a Creative Director; researches trends in clothing, footwear, design, food, lifestyle and uses, in addition to his university education, also his innate intuition to analyze the inspirations of style, color, fabrics, graphic prints, street style, monitoring all the fairs of the world.
Like Digital PR, on the other hand, you have the task of giving visibility to products / services and consequently taking care of the reputation of the company itself. It all starts with the opinion of the influencers, as people place greater trust in those who know how to be competent in the matter
What is the moodboard for
From: Eleonora RovattiIn: Marketing and communication
Il: 22-04-2021 14:18