Establishing what is in fashion - and what is renewed every season - are very complex researches, which arise from careful teamwork carried out all over the world.
Our projects always start from giving a trend setter service to our customers. We use a network of 250 people who research around the planet, keeping an eye on changes at 360 ° and who build an idea of ​​what the world will be like in two years. Photographers, journalists, textile and marketing experts, sociologists and so on, each one of them hyperspecialized.
We start from a fundamental distinction, that between macro and micro trends. The former have a cultural and sociological imprint, they analyze a broader scenario that can extend up to five years onwards. The latter concern other product categories in a narrower sense, from the choice of materials and colors to shapes. To give an example, the wellness boom is a macro trend: it stems from a context that includes the crisis of global health systems, the choice of Millennials to adopt a healthier lifestyle, the refusal, by women, of aesthetic ideals unrealistic.
GierreCrew helps you stay relevant by understanding which trends are best for you, when and how to adopt them. Regardless of the industry you work in, you need to ensure that your brand remains relevant. To do this, early insights into changes in social behaviors, consumer attitudes and beliefs and any change in culture, economy and technology are more fundamental today than ever.
The most important question we ask you is: 'Do you know what the right trend is for your brand, given the DNA and the target consumer?'.
If so, you need to know how, when and why to adopt it.
It takes a new mindset: we don't focus on problems, but we leverage the strengths of your brand to find the right solutions for your business.