How much time do you have online to capture the attention of those who are seeing you? More or less it's the same time you are reading this sentence now! 15 words, 3.5 seconds!
To the unconscious mind of those who read your post, your email, your message or your website, 15 words are enough, the first 15 to decide if you deserve attention.
In the age of digital communication this is the time that people spend to understand if it's worth starting to listen to you, start to consider you, continue reading and maybe choose you...
The length of a sentence, a sentence that makes the difference between being considered or being ignored.

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