'Storytelling: Tell your story ... and fly!' is the new book by Alessandro Pagano , marketing and communication expert, founder of Corporate Stories and author of "C'era una volta la SME. The true story of the first Italian privatization "(2003).



Why is the word "Storytelling" heard so much today?



Why, if the narrative exists since the dawn of civilization, is the term today so recurrent?



Why is it increasingly used by companies and politicians?



Because, after having understood the ability of a story to capture the attention and to be kept in the memory of the listener through emotion, today everyone wants to exploit it. Neurosciences also clearly demonstrate this. However, in order for a story to be engaging, on the one hand it is necessary to know the narrative techniques and on the other to understand the value of the company brand (brand) in order to know how to divulge it properly.



This book provides the tools of personal and corporate storytelling to enhance the ability to convey your message to the world and be perceived as a reference in your industry.

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