WHAT IS IT?
A set of activities aimed at developing a value proposition that meets target customer needs and is positioned effectively with respect to competitors' propositions

WHAT IT IS NEEDED FOR
A compelling value proposition is the main asset to compete effectively. The appeal of a successful proposition comes from a blend of target customers' valued features, distinctive design and/or process and effective positioning

BENEFITS
Offering a proposition in line with customer needs boosts sales

Our clients that revised a product offering with a well-thought-out proposition increased their profitability by an average of 22%, mostly due to an increase in demand from target customer

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