The Professional Financial Advisor (CFP) is an expert able to bridge the information asymmetries existing in the relationship between customers and financial operators. The COFIP Consultant, thanks to a specific training course, can optimally support its clientele on the occasion of access to credit and capital investment. The task of the CFP is not only to assist, but also to train customers, who will thus have a more transparent view of the financial markets and can act more consciously, enjoying lower and transparent costs and an objective calculation of risks. The activity of the Professional Financial Advisor is aimed at both companies and families and takes place on various fronts:

analysis of the financial economic structure;
improvement of the economic and financial situation;
financial planning and verification of sustainability of investments;
control of investment risks;
preparation of the document set necessary to adequately present the client to the investors;
verification of the congruity of the sources of financing to the needs of the client and the legal constraints to which he is subject.

This figure, not very common in Italy, is well represented abroad by the Chief Financial Officer and the Family Officer. The first is aimed at companies and performs the functions of Investor Relation and Cost Reduction. The second is aimed at families, with particular attention to Cost Reduction and Risk Advising.

THE PROFESSIONAL FINANCIAL ADVISOR FOR COMPANIES AND FAMILIES
In the corporate field, the Professional Financial Advisor is aimed primarily at SMEs, which often suffer from the lack of a full time CFO. The figure of the CFP is therefore the ideal solution, as it has the skills and tools for optimal financial management.

Numerous are the activities of the COFIP Consultant towards companies:
cost reduction;
internal management reporting;
periodic / annual closures;
organization of administrative processes;
Cash Flow;
finding financial resources;
strategic and operational planning;
regulatory compliance;
external / institutional reporting;
Operational Risk Management.

The COFIP Financial Advisor plays an important role also for families. It is able to support them during the negotiation and risk assessment phase, ensuring that the savings and investment instruments are adapted to their needs.

The activities of the CFP in relation to the saving families are many:
transmission of knowledge of financial products;
investment strategies;
methodologies for selecting managers and risk control systems;
reduction of financial transaction costs and supplementary reporting.

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